IN-STORE
MERCHANDISING SERVICES
King Marketing provides merchandising services for vendors, retailers and manufacturers of all sectors and sizes.
The King merchandising reps or “brand ambassadors” as we like to refer to them, provide value added services that go far and beyond the proprietary in store teams these retailers might have in their stores.
The stores own proprietary merchandising teams are primarily involved with resets, seasonal resets, tidying shelves and printing price labels.
If time allows, they will ensure plan-o-gram integrity and then down stock to fill stock outs.
King brand ambassadors also do so much more and their primary goal is to sell more of your product to the stores and ensure your product in store is better positioned to sell out of the stores.
How We Offer Exceptional Merchandising Services
Product Knowledge
Providing product knowledge to the store associates, an informed associate will sell more of your product than your competitors.
Increase Product Visibility
Aggressively seeking out more places in the store for your products to sell. The reps secure and then build additional stack-outs, wing-panels, clip-strips and even end-caps.
In-store Demos
Scheduling in store demos at prime selling times, to support promotional activities, or for contractor days and special events.
Confirm Stock Levels
Our reps cycle count hundreds of sku's every month to ensure the physical stock on-hands match those on the computer systems.
Monitor P.O.P Materials
Our reps carry and use P.O.P. materials wherever possible, checking and maintaining current placements, refilling pick-card positions and brochure and tear pad placements.
Replenish Parts
All King Marketing in-store reps carry the necessary items to replenish store parts kits.
Maintain Displays
Our reps will maintain in-store displays by cleaning repairing or replacing them.
Audit RTV's
Managing RTV’s to ensure the returned or defective products are legitimate returns and by putting back on the shelf or having the store write-off at their own expense unauthorized returns.
Providing
Competitor Insights
King Marketing provides regular price shops to our represented manufacturers. We also provide competitive information which might include analyzing share of shelf, SKU counts and off shelf positions.
Discover what is really going on with your products at the store level.
FREE TRIAL OFFER OF OUR MERCHANDISING SERVICES!
Designed for brands with products in the box stores, the free trial of our merchandising services provides you with a snapshot of how your products are presented in the stores today.
Take advantage of our complimentary trial today.