{"id":911,"date":"2024-02-22T00:04:36","date_gmt":"2024-02-22T00:04:36","guid":{"rendered":"https:\/\/kingmkt.com\/etudes-de-cas\/"},"modified":"2024-06-06T22:35:40","modified_gmt":"2024-06-06T22:35:40","slug":"etudes-de-cas","status":"publish","type":"page","link":"https:\/\/kingmkt.com\/fr\/etudes-de-cas\/","title":{"rendered":"\u00c9tudes de cas"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7nz6sc-5cff81503a4f8cef4423d829d8e41196\">\n.avia-section.av-lu7nz6sc-5cff81503a4f8cef4423d829d8e41196{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/04\/KM-Category-Case-Studies-Rev-scaled.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-lu7nz6sc-5cff81503a4f8cef4423d829d8e41196 .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lu7nz6sc-5cff81503a4f8cef4423d829d8e41196 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  page-title avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-911'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-4v0kt-ead933e23db36504b51db0de2c56de5d av_one_half  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7ny0i9-f1af181b4ae1ed9e4a849406809baa33\">\n#top .av-special-heading.av-lu7ny0i9-f1af181b4ae1ed9e4a849406809baa33{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-lu7ny0i9-f1af181b4ae1ed9e4a849406809baa33 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lu7ny0i9-f1af181b4ae1ed9e4a849406809baa33 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lu7ny0i9-f1af181b4ae1ed9e4a849406809baa33 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lu7ny0i9-f1af181b4ae1ed9e4a849406809baa33 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00c9tudes de cas<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-4bol9-8aaaeffb53cf56d7f819ffe9a398525d main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  gray avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-911'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7o7ovr-822c57508a0bab5bb33dc5e946a510db\">\n#top .flex_column.av-lu7o7ovr-822c57508a0bab5bb33dc5e946a510db{\nmargin-top:0px;\nmargin-bottom:60px;\n}\n.responsive #top #wrap_all .flex_column.av-lu7o7ovr-822c57508a0bab5bb33dc5e946a510db{\nmargin-top:0px;\nmargin-bottom:60px;\n}\n<\/style>\n<div  class='flex_column av-lu7o7ovr-822c57508a0bab5bb33dc5e946a510db av_four_fifth  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7o0yf8-c662498e58a454403ce1c9935c40095a\">\n#top .av-special-heading.av-lu7o0yf8-c662498e58a454403ce1c9935c40095a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lu7o0yf8-c662498e58a454403ce1c9935c40095a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lu7o0yf8-c662498e58a454403ce1c9935c40095a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lu7o0yf8-c662498e58a454403ce1c9935c40095a av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >\u00c9tudes de cas des fabricants de King Marketing<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><section  class='av_textblock_section av-lu7o4whl-cf8082ed48f935fd9ea049ca1e88fc34 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"m-size-16 size-18\"><span class=\"font-size-18 m-font-size-16\">Nous avons le privil\u00e8ge de travailler avec plusieurs des meilleurs d\u00e9taillants et fournisseurs \u00e0 travers le Canada. Nous nous effor\u00e7ons de relever leurs d\u00e9fis, d&rsquo;exceller dans l&rsquo;ex\u00e9cution d&rsquo;une strat\u00e9gie pour r\u00e9soudre ces probl\u00e8mes et de c\u00e9l\u00e9brer avec eux les plus beaux succ\u00e8s. <\/span><\/p>\n<p class=\"m-size-16 size-18\"><span class=\"font-size-18 m-font-size-16\">Voici quelques-unes de nos \u00e9tudes de cas (nous les appelons des histoires de r\u00e9ussite de clients) qui d\u00e9montrent pourquoi un partenariat avec King Marketing vaut l&rsquo;investissement.<\/span><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7olumt-00ae3764a4bb8c178ee5e046bbfabb56\">\n.avia-section.av-lu7olumt-00ae3764a4bb8c178ee5e046bbfabb56{\nmargin-top:70px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-lu7olumt-00ae3764a4bb8c178ee5e046bbfabb56 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-911'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-lu7oa09e-cc185ec99677c17262b2cf9fd1fef01a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7oa09e-cc185ec99677c17262b2cf9fd1fef01a\">\n.flex_column.av-lu7oa09e-cc185ec99677c17262b2cf9fd1fef01a{\nwidth:47%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lu7oa09e-cc185ec99677c17262b2cf9fd1fef01a .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-lu7oa09e-cc185ec99677c17262b2cf9fd1fef01a av_one_half  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7odicy-3cd45a7c2f9cc300febb364fe48e4260\">\n.avia-image-container.av-lu7odicy-3cd45a7c2f9cc300febb364fe48e4260 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu7odicy-3cd45a7c2f9cc300febb364fe48e4260 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu7odicy-3cd45a7c2f9cc300febb364fe48e4260 av-styling- avia-align-center  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-863 avia-img-lazy-loading-not-863 avia_image ' src=\"https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/husq.png\" alt='' title='husq'  height=\"170\" width=\"237\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lu7odvdh-12a4a00969a86b1a608fce8a5afac304 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"size-18 m-size-16\"><span class=\"font-size-18 m-font-size-16\">L&rsquo;\u00e9quipe King a \u00e9t\u00e9 invit\u00e9e \u00e0 effectuer une r\u00e9initialisation de la baie pour le programme de coupe-bordures Husqvarna dans 43 emplacements de magasins de grandes surfaces. Le programme n&rsquo;a pas pu \u00eatre compl\u00e9t\u00e9 par la propre \u00e9quipe propri\u00e9taire du magasin en raison de contraintes de personnel et de calendrier. <\/span><\/p>\n<p class=\"size-18 m-size-16\"><span class=\"font-size-18 m-font-size-16\">Avec une courte fen\u00eatre de 2 semaines pour terminer les pr\u00e9sentoirs en raison de la saisonnalit\u00e9 de l&rsquo;offre de produits, l&rsquo;\u00e9quipe King s&rsquo;est mise au travail. L&rsquo;\u00e9quipe a d\u00fb \u00ab recouvrir \u00bb la baie avec des mat\u00e9riaux de point de vente, installer des bras de suspension pour les produits de taille-bordures, installer des poutres d&rsquo;\u00e9tag\u00e8re et la marchandise, et fixer le prix du produit dans l&rsquo;ensemble. <\/span><\/p>\n<p class=\"size-18 m-size-16\"><span class=\"font-size-18 m-font-size-16\">Husqvarna a imm\u00e9diatement constat\u00e9 un pic d&rsquo;activit\u00e9 des ventes et a \u00e9t\u00e9 tr\u00e8s satisfait des r\u00e9sultats.<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7oevbl-dca7487df3e9c5ed4614a42f2f46ad2d\">\n.flex_column.av-lu7oevbl-dca7487df3e9c5ed4614a42f2f46ad2d{\nwidth:47%;\nmargin-left:0;\nbackground:url(https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/Picture1.png) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lu7oevbl-dca7487df3e9c5ed4614a42f2f46ad2d .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-lu7oevbl-dca7487df3e9c5ed4614a42f2f46ad2d av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top avia-full-stretch  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3yt8p-091b270a82ab39d44cdcb815963cb1c3\">\n.avia-section.av-3yt8p-091b270a82ab39d44cdcb815963cb1c3{\nmargin-top:70px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-3yt8p-091b270a82ab39d44cdcb815963cb1c3 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-911'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-lu7oo7m3-3b2eec99e4ed9fc09fb7bdc47c946999 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7oo7m3-3b2eec99e4ed9fc09fb7bdc47c946999\">\n.flex_column.av-lu7oo7m3-3b2eec99e4ed9fc09fb7bdc47c946999{\nbackground:url(https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/sigphoto-1920w.png) 50% 0% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-lu7oo7m3-3b2eec99e4ed9fc09fb7bdc47c946999 av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top avia-full-stretch  '     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-38cxd-62d3067450c556dfe3351a3f97f2c595 av_one_half  avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7ootnf-d8abde7ec79b7ea597039bf2ed46d8d7\">\n.avia-image-container.av-lu7ootnf-d8abde7ec79b7ea597039bf2ed46d8d7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu7ootnf-d8abde7ec79b7ea597039bf2ed46d8d7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu7ootnf-d8abde7ec79b7ea597039bf2ed46d8d7 av-styling- avia-align-center  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-867 avia-img-lazy-loading-not-867 avia_image ' src=\"https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/ScreenShot2021-01-29at11.13.01AM-1920w.png\" alt='' title='Screen+Shot+2021-01-29+at+11.13.01+AM-1920w'  height=\"318\" width=\"1190\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/ScreenShot2021-01-29at11.13.01AM-1920w.png 1190w, https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/ScreenShot2021-01-29at11.13.01AM-1920w-300x80.png 300w, https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/ScreenShot2021-01-29at11.13.01AM-1920w-1030x275.png 1030w, https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/ScreenShot2021-01-29at11.13.01AM-1920w-768x205.png 768w, https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/ScreenShot2021-01-29at11.13.01AM-1920w-705x188.png 705w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lu7op4mf-322a5982a910d7e1ff71a64a746cf787 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Les produits d&rsquo;ampoules intelligentes WiZ venaient d&rsquo;\u00eatre introduits dans une grande cha\u00eene de magasins \u00e0 travers le Canada. Le produit n\u00e9cessitait une formation pratique et des d\u00e9monstrations de produits. Apr\u00e8s avoir re\u00e7u leur formation, l&rsquo;\u00e9quipe King a mis en place 100 d\u00e9monstrations de week-end \u00e0 travers le pays.  <\/p>\n<p>Les ampoules WiZ \u00ab sont parties comme des petits pains \u00bb pendant la p\u00e9riode de d\u00e9monstration et pendant des semaines apr\u00e8s cela. La mise en \u0153uvre du programme a \u00e9t\u00e9 un succ\u00e8s total et la cat\u00e9gorie de produits WiZ reste l&rsquo;un des produits les plus vendus.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ona5-0cda5ad42fb3becceef967989bb22883\">\n.avia-section.av-2ona5-0cda5ad42fb3becceef967989bb22883{\nmargin-top:70px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-2ona5-0cda5ad42fb3becceef967989bb22883 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-911'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1wnpx-712434eeb77acdbe5f897693871542a4 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wnpx-712434eeb77acdbe5f897693871542a4\">\n.flex_column.av-1wnpx-712434eeb77acdbe5f897693871542a4{\nwidth:47%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1wnpx-712434eeb77acdbe5f897693871542a4 .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-1wnpx-712434eeb77acdbe5f897693871542a4 av_one_half  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7oswm2-433c5c4d231ff497fc0b576ff0e741b8\">\n.avia-image-container.av-lu7oswm2-433c5c4d231ff497fc0b576ff0e741b8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu7oswm2-433c5c4d231ff497fc0b576ff0e741b8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu7oswm2-433c5c4d231ff497fc0b576ff0e741b8 av-styling- avia-align-center  avia-builder-el-19  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-868 avia-img-lazy-loading-not-868 avia_image ' src=\"https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/american.png\" alt='' title='american'  height=\"70\" width=\"166\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lu7otpxa-eab6e5a44ae82b7daff678bf0b5bb520 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Le produit American Standard stock\u00e9 par une grande cha\u00eene de magasins de d\u00e9tail au Canada \u00e9tait devenu \u00ab juste un autre produit \u00bb sur l&rsquo;\u00e9tag\u00e8re. Les associ\u00e9s du magasin avaient besoin d&rsquo;une formation cibl\u00e9e et il fallait mettre l&rsquo;accent sur l&rsquo;obtention d&rsquo;opportunit\u00e9s de marchandisage standard pour augmenter la probabilit\u00e9 de ventes. <\/p>\n<p>L&rsquo;\u00e9quipe King a \u00e9t\u00e9 engag\u00e9e pour travailler dans 115 magasins. Au cours des trois premiers mois, les ambassadeurs de la marque King ont pass\u00e9 plus de 500 appels et form\u00e9 650 employ\u00e9s en magasin. Ils ont \u00e9galement obtenu de nouveaux placements hors \u00e9tag\u00e8re ; plus de 40 embouts et plus de 100 empilages de produits ont \u00e9t\u00e9 ajout\u00e9s. Ces initiatives combin\u00e9es ont accru l&rsquo;exposition de la marque et contribu\u00e9 \u00e0 une croissance \u00e0 deux chiffres des ventes.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7otbpz-ffa225d117b875c90dcaa055fc417ce4\">\n.flex_column.av-lu7otbpz-ffa225d117b875c90dcaa055fc417ce4{\nwidth:47%;\nmargin-left:0;\nbackground:url(https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/HD7180WinnipegNorthAmericanStandard-1920w.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lu7otbpz-ffa225d117b875c90dcaa055fc417ce4 .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-lu7otbpz-ffa225d117b875c90dcaa055fc417ce4 av_one_half  avia-builder-el-21  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top avia-full-stretch  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1czrt-4a70d7395e4dfc5895fa9d640d159cdf\">\n.avia-section.av-1czrt-4a70d7395e4dfc5895fa9d640d159cdf{\nmargin-top:70px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-1czrt-4a70d7395e4dfc5895fa9d640d159cdf main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-911'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-lu7p7oh9-f722c5df0ba2d98165dab0854a3d87d9 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7p7oh9-f722c5df0ba2d98165dab0854a3d87d9\">\n.flex_column.av-lu7p7oh9-f722c5df0ba2d98165dab0854a3d87d9{\nbackground:url(https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/schlagephoto-1920w.png) 50% 0% no-repeat scroll ;\n}\n<\/style>\n<div  class='flex_column av-lu7p7oh9-f722c5df0ba2d98165dab0854a3d87d9 av_one_half  avia-builder-el-23  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top avia-full-stretch  '     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-zmah-5ac85ea4694c9fdf6d9bc997700589c7 av_one_half  avia-builder-el-24  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lu7p8b5q-9dfa65767178acc02ceafcc87d13dd3e\">\n.avia-image-container.av-lu7p8b5q-9dfa65767178acc02ceafcc87d13dd3e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lu7p8b5q-9dfa65767178acc02ceafcc87d13dd3e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lu7p8b5q-9dfa65767178acc02ceafcc87d13dd3e av-styling- avia-align-center  avia-builder-el-25  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-870 avia-img-lazy-loading-not-870 avia_image ' src=\"https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/schlage-1920w.png\" alt='' title='schlage-1920w'  height=\"97\" width=\"400\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/schlage-1920w.png 400w, https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/03\/schlage-1920w-300x73.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lu7p8tsx-d7f11aa6e6f434b9fe5b24a807b66ac4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Schlage avait besoin d&rsquo;une exposition accrue de la marque dans une grande cha\u00eene de magasins-entrep\u00f4ts au Canada. Ils recherchaient une plus grande notori\u00e9t\u00e9 de la marque aupr\u00e8s des employ\u00e9s du magasin et des clients. Ils voulaient augmenter les ventes de 10 % et r\u00e9duire le taux de retour de 50%.  <\/p>\n<p>Les ambassadeurs de la marque King Marketing ont suivi un programme de formation complet, se sont assur\u00e9s que tous les pr\u00e9sentoirs et le mat\u00e9riel de point de vente \u00e9taient toujours propres et en bon \u00e9tat, ont effectu\u00e9 des d\u00e9monstrations de l&rsquo;entrepreneur et en magasin et ont travaill\u00e9 avec le service des retours pour r\u00e9duire les taux de retour. Apr\u00e8s 3 mois, les r\u00e9sultats souhait\u00e9s ont \u00e9t\u00e9 atteints, les ventes ont augment\u00e9 de 11 %, les taux de retour d\u00e9fectueux ont \u00e9t\u00e9 r\u00e9duits de moiti\u00e9, passant de 6 % \u00e0 3 %, et le personnel du magasin s&rsquo;est senti en confiance avec des connaissances solides sur la fa\u00e7on de vendre des serrures \u00e9lectroniques intelligentes et autres serrures.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-911","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tudes de cas - King Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingmkt.com\/fr\/etudes-de-cas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tudes de cas - King Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kingmkt.com\/fr\/etudes-de-cas\/\" \/>\n<meta property=\"og:site_name\" content=\"King Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yourbrandchampion\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-06T22:35:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@OfficialKingMkt\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"47 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kingmkt.com\\\/fr\\\/etudes-de-cas\\\/\",\"url\":\"https:\\\/\\\/kingmkt.com\\\/fr\\\/etudes-de-cas\\\/\",\"name\":\"\u00c9tudes de cas - 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