{"id":1019,"date":"2021-03-26T21:48:00","date_gmt":"2021-03-26T21:48:00","guid":{"rendered":"https:\/\/kingmkt.com\/non-classifiee\/7-deficiencies-typically-seen-with-big-box-merchandising\/"},"modified":"2024-06-06T23:10:57","modified_gmt":"2024-06-06T23:10:57","slug":"7-deficiencies-typically-seen-with-big-box-merchandising","status":"publish","type":"post","link":"https:\/\/kingmkt.com\/fr\/non-classifiee\/7-deficiencies-typically-seen-with-big-box-merchandising\/","title":{"rendered":"7 d\u00e9ficiences typiques du merchandising des grandes surfaces"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lukj65iu-bff4869fcf70389eb41266436ed36184\">\n.avia-section.av-lukj65iu-bff4869fcf70389eb41266436ed36184{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/kingmkt.com\/wp-content\/uploads\/2024\/04\/JohnAOSmithServicing2-1920w.webp);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-lukj65iu-bff4869fcf70389eb41266436ed36184 .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-lukj65iu-bff4869fcf70389eb41266436ed36184 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  page-title avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1019'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-pnqeq-48b015eb6464ca32d76f46309173e6e9 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce\">\n#top .av-special-heading.av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce{\npadding-bottom:10px;\ncolor:#ffffff;\nfont-size:40px;\n}\nbody .av-special-heading.av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce .av-special-heading-tag{\nfont-size:40px;\n}\n.av-special-heading.av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-lukj5ro6-0d715c1808cb3d1e5592a607404b75ce av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Pourquoi les \u00e9quipes de service en magasin ne peuvent-elles jamais remplacer les repr\u00e9sentants des vendeurs ?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-jjeb6-9b7e5af5142de9c5315a85d094a9316a main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_social_share  gray avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1019'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-gxpmi-c51460541ccb48af8ee941fa92fc7b2e sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-gxpmi-c51460541ccb48af8ee941fa92fc7b2e av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p><section  class='av_textblock_section av-lukjj9lw-7c71ab9616b0ec68cb85e3c26ac3ce33 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Lorsqu&rsquo;un de nos repr\u00e9sentants se rend dans une grande surface de bricolage pour v\u00e9rifier les produits de nos fabricants, voici les 7 principaux d\u00e9fauts qu&rsquo;il constate g\u00e9n\u00e9ralement :<\/p>\n<p>1) \u00c9tag\u00e8res vides. Le produit n&rsquo;est pas stock\u00e9 en rayon.<\/p>\n<p>2) Personnel non inform\u00e9. Le personnel d&rsquo;\u00e9tage ne dispose d&rsquo;aucune information sur les produits.<\/p>\n<p>3) Emballage ouvert. Un produit a \u00e9t\u00e9 ouvert et laiss\u00e9 en rayon.<\/p>\n<p>4) Le produit est difficile \u00e0 trouver. Les produits expos\u00e9s sont difficiles \u00e0 trouver dans le magasin.<\/p>\n<p>5) Les \u00e9crans cass\u00e9s, sales ou auxquels il manque des pi\u00e8ces.<\/p>\n<p>6) Utilisation de \u00ab\u00a0blocs \u00e0 d\u00e9chirer\u00a0\u00bb ou de \u00ab\u00a0cartes \u00e0 d\u00e9couper\u00a0\u00bb au lieu d&rsquo;un stock r\u00e9el.<\/p>\n<p>7) Les pr\u00e9sentoirs hors rayon, tels que les pr\u00e9sentoirs empil\u00e9s et les bandes \u00e0 clipser, qui sont d\u00e9sordonn\u00e9s ou vides.<\/p>\n<p>Chacun de ces probl\u00e8mes est une source de frustration pour le client et pour vous, en tant que fabricant. Les produits mal expos\u00e9s vous co\u00fbtent de l&rsquo;argent.<\/p>\n<h3>1) \u00c9tag\u00e8res vides. Le produit n&rsquo;est pas stock\u00e9 en rayon.<\/h3>\n<h3><\/h3>\n<p>N&rsquo;est-il pas frustrant de constater dans un magasin qu&rsquo;il y a un vide dans le rayon ou une pat\u00e8re vide l\u00e0 o\u00f9 l&rsquo;article que vous vouliez acheter devrait \u00eatre stock\u00e9 ? Vous vous \u00eates rendu dans un magasin et vous regrettez de ne pas avoir command\u00e9 l&rsquo;article en ligne.<\/p>\n<p>Toutefois, un rayon vide ne signifie pas n\u00e9cessairement que l&rsquo;article n&rsquo;est pas en stock. Most stores will carry overstock either above the area where the product is usually located, or they might have stock in a back room or a warehouse area. In this case the problem is usually the store staff have not had time,or are even aware that they need to \u201cdown stock\u201d product to fill that empty space.<\/p>\n<p>An empty shelf or peg hook can also be the result of the store computer system being out of sync with the actual physical on-hands. This can happen when items have not been scanned probably when sold, items have been stolen, or are mistakenly listed as a different item in the store.<\/p>\n<p>Stores conduct physical inventory checks about once per year but what happens between those inventory checks? Since most orders are auto-generated by the stores computer system, that out-of-stock item will not be re-ordered until the adjustments have been made to the computer system.<\/p>\n<h3>2. Uninformed staff. Floor staff have no information about the products.<\/h3>\n<p>Many people want to go to the store to find out more about the product they intend to purchase. This can quite often be the case with an item that is mechanical in nature and retails for more than $50, like a power tool.<\/p>\n<p>The consumer wants their \u201chand-held\u201d before making that more significant purchase. This information can be obtained from an informed member of the store staff or from point of purchase materials.<\/p>\n<p>But isn\u2019t it aggravating when the store staff member cannot provide you with even basic information on that item? They obviously have not received any specific product knowledge training and worse still, they might just guess and \u201cwing it\u201d with an answer that is not based on facts at all.<\/p>\n<h3>3) Opened packaging. A product has been opened and left on shelf.<\/h3>\n<p>Open, torn or broken packaging is another frustration for consumers. Most customers will try to find an unopened carton or package but sometimes this search can be fruitless because the only item or items on the shelf are broken packages.<\/p>\n<p>How do you know if all the parts of the product you are about to purchase are in the box? Why has the package been opened? Was it returned by another customer? You do not want to purchase a used item.<\/p>\n<p>The store could very well lose that sale because the only item or items in stock have been opened.<\/p>\n<h3><\/h3>\n<h3>4) Product is hard to find. Product that is displayed is hard to locate in the store.<\/h3>\n<p>You love the look of that light fixture hanging in the \u201clight cloud\u201d of the box store you are shopping in, but what is the price of that item and where is the stock of that item located.<\/p>\n<p>The item should have a price label and a location label clearly fixed on the display or hanging from it, so you know the retail price and the shelf location the stock is located in. Think of the Ikea system which provides you with the location for the stock on that item.<\/p>\n<h3>5) Displays that are broken, dirty or missing parts.<\/h3>\n<p>Doesn\u2019t it drive you crazy when the display item you want to touch, and feel is missing important parts? It doesn\u2019t make customers happy either.<\/p>\n<p>A faucet without a handle, a drill with a missing chuck, a light fixture that has a burned-out light bulb. How can you make an informed decision when you specifically wanted to see that product displayed in all its glory?<\/p>\n<h3>6) Use of \u201cTear Pads\u201d or \u201cPick Cards\u201d instead of actual stock.<\/h3>\n<p>Another problem at the stores is the use of \u201cPick Cards\u201d or Tear Pads\u201d. Costco has used this system for many years, as you take the pick card to the cashier and after paying for the item, you go to a lock up room at the front of the store and a member of staff collects the item for you. Recently we have seen more box stores use this system. Of course, the main reason for using this system is to reduce the theft of higher priced items.<\/p>\n<p>But what do you do if the Pick Card \/ Tear Pad is missing? Customers make the assumption that there is no stock of that item. In most cases this is incorrect. Quite often the item is securely located in the lock up at the front of the store, but the Pick Card \/ Tear Pads are all gone.<\/p>\n<p>Many sales are lost because these cards are missing.<\/p>\n<h3>7) Off-Shelf displays like stack outs and clip-strips that are untidy or empty.<\/h3>\n<p>Stack outs which are usually used for sale items providing the store with another way to get that product into the view of their customers as they walk the aisles of the stores. If they\u2019re messy or empty, the customer walks right on by your product.<\/p>\n<p>Clip stripped items are usually located close to products that are associated with that item. For instance, batteries might be located on a clip strip beside the flashlight stock. It\u2019s a reminder to the customer to add that product to their shopping basket to compliment the purchase.<\/p>\n<p>It is a wasted opportunity when the stack out or clip strip is empty or has other products stocked there. Retailers often rely on these off-shelf positions to move additional stock, and sales can be compromised if these locations are not maintained.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lukjjpxg-31e4eab365dfb383d167210d30b1ced0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Essai gratuit<\/strong><\/p>\n<p>A group like King Marketing will be checking for all these deficiencies and more, so why not take up King Marketing\u2019s no obligation free trial offer and see what can be achieved by a dedicated sales and servicing group. Choose from a list of services, pick some test stores, and then see what goes on everyday through a transparent web-based portal.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lukjmv81-98ec82cad5b394b479aa094219ad7cc3-wrap avia-button-center  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/kingmkt.com\/fr\/notre-expertise\/option-dessai-gratuit\/'  class='avia-button av-lukjmv81-98ec82cad5b394b479aa094219ad7cc3 avia-icon_select-no avia-size-large avia-position-center avia-color-theme-color'  ><span class='avia_iconbox_title' >LEARN MORE ABOUT OUR<br \/> FREE TRIAL OFFFER<\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. 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