The King team was asked to complete a bay reset for the Husqvarna trimmer program at 43 box store locations. The program could not be completed by the box store’s own proprietary team due to staffing and timing constraints.

With a short 2-week window to complete the sets because of the seasonality of the product offering, the King team went to work. The team had to “skin” the bay with point of purchase materials, install hang arms for the trimmer products, install shelf beams and the merchandise and price the product in the set.

Husqvarna immediately saw a spike in sales activity and were very happy with the results.

The WiZ smart light bulb products had just been introduced to a major box store chain across Canada. The product required hands-on training and product demonstrations. After receiving their training, the King team set up 100 weekend demos across the country.

The WiZ bulbs “flew off the shelf” during the demo period and for weeks afterwards. The program implementation was a complete success, and the WiZ product category remains a best-selling product.

The American Standard product stocked by a major box store retail chain in Canada had become “just another product” on the shelf. The store associates required focused training and there needed to be an emphasis on gaining off-shelf merchandising opportunities to increase the likelihood of sales.

The King team was contracted to work 115 stores. In the first three months the King brand ambassadors made over 500 calls and trained 650 store associates. They have also secured new off shelf placements; over 40 end caps and over 100 product stack-outs have been added. These initiatives combined, have increased brand exposure and contributed to a double-digit growth in sales.

Schlage required increased brand exposure at a major box store chain in Canada. They were seeking greater brand awareness with store associates and customers. They wanted to increase sales by 10% and reduce the return rate by 50%.

King Marketing brand ambassadors completed a comprehensive training program, ensured all displays, and point of purchase materials were always clean and in good order, completed contractor and in store demos and worked with the returns department to reduce the rates of return.

After 3 months the desired outcomes had been realized, sales were up 11%, defective return rates were cut in half from 6% to 3% and the store staff felt confident with the knowledge of how to sell smart electronic and other locksets.

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